The new iPhone is Apple’s first update to the SE line since 2020. And the company may preview its first mixed augmented- and virtual-reality headset later this year.
The event was the first of what’s expected to be several product launches this year, with Apple also readying additional Macs and iPads, as well as the iPhone 14 and new smartwatches. They have fallen about 10% this year, in line with a broader stock slump.īloomberg News first reported on the new iPhone SE and iPad Air in January of this year and on the Mac Studio computer and lower-cost monitor in January 2021.
There were few major surprises at the event, and the shares slipped less than 1% to US$158 (RM660) after it concluded. Apple also unveiled a separate 27in monitor called Studio Display that is far cheaper than the current model, coming in at US$1,599 (RM6,687) in the US and starting at RM6,999 in Malaysia.
The new desktop computer, called the Mac Studio, features the M1 Ultra chip and is aimed at app developers, photo editors and video creators, with pricing starting at RM8,799. The product is part of Apple’s yearslong shift away from using Intel Corp processors in favour of its own components. The presentation included a new Apple processor named M1 Ultra that the company called the most powerful personal-computer chip ever. Chief executive officer Tim Cook also announced plans to bring Major League Baseball games to the company’s TV+ streaming service. Apple Inc introduced 5G versions of its low-end iPhone SE and iPad Air tablet, as well as a redesigned Mac desktop computer and faster processor, kicking off what’s likely to be its most prolific year yet for new product releases.Īpple unveiled the devices during a virtual event on March 8 that it called “Peek performance”, looking to keep up its momentum following a record-setting holiday quarter that exceeded Wall Street’s expectations.
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